Forever Now: Gucci Museo

The shopping mall JK Iguatemi (in São Paulo, Brazil) is receiving a temporary exhibition of the Gucci Museo with classical pieces (like the Bamboo bag), suitcases and an area with stunning haute couture dresses. This is the first time that the brand exposes part of its collection outside Florence. Throughout the place, there is also a space where visitors can watch a video. The name of the exhibition, “Forever Now”, refers to the fact that the company has as one of its work philosophies making current readings of its classic pieces, always returning to its essence. Frida Gianini, creative director of the brand, attended the opening of the temporary museum that will remain open for the public from 29th May to 22 June.

Gucci Museo-Forever Now Exhibition
JK Iguatemi Shopping – 3rd floor
Monday to Saturday from 12 a.m. to 10 p.m.
Sundays and holidays from 2 p.m. to 10 p.m.

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