Visiting The Ever After Garden in Mayfair’s Grosvenor Square

Mayfair‘s Grosvenor Square now boasts a radiant transformation courtesy of the Ever After Garden, an annual spectacle now gracing London for its fourth consecutive year. The expansive square is adorned with over 25,000 delicate, glowing white roses, casting a spellbinding aura.

Stepping into this luminous garden, I was immediately struck by the serene beauty it exudes. The sight of thousands of softly lit roses stretching across the square creates an atmosphere that’s both enchanting and deeply moving. It’s as though each illuminated bloom holds a story, a memory, honoring lives lost and cherished. Since its reopening on November 16, the Ever After Garden has invited visitors to partake in a poignant ritual: dedicating pre-planted roses to commemorate loved ones who have passed away. This act of remembrance, set amidst such ethereal beauty, feels incredibly touching and significant.

Designed in loving memory of Michael Howells by Anya Hindmarch and Camilla Morton, the Ever After Garden initially emerged in 2019 as a tribute to those no longer with us. Having returned each winter, the impact of this heartfelt initiative has been remarkable, raising over £450,000 in just four years for The Royal Marsden Cancer Charity. Learning about the garden’s origin and purpose while walking amidst its serene glow added an even deeper layer of appreciation for the experience. The dedication and craftsmanship poured into this installation, crafted by Culture Creative—renowned for their work at Kew Gardens during the festive season—shine through in every detail. It’s not just a display; it’s an immersive tribute that resonates with every visitor, inviting reflection and honoring the memory of those who’ve left an indelible mark on our lives.

This year’s Ever After Garden offers extended hours from 3 pm to 9 pm until December 19, allowing ample time for visitors to immerse themselves in its serene ambiance. Entry to the garden is free, and visitors can honor a loved one by dedicating an illuminated silk rose, contributing a suggested donation of £10. Dedications can be made in person or online, inviting everyone to partake in this heartfelt tribute.